Six digital marketing benefits for business
The knowledge about the process of formation and development of Digital Marketing shared by Vilas Vietnam in the previous article (review here) should have helped you better understand this type. Today, we're going to find out about six typical benefits that it brings to business. Here's the answer to the question: Why invest in Digital Marketing?
1. Access and customer interaction is easier
Digital Marketing works on the internet platform - where there is a huge number of users (according to Statista in 2019, 2.34 billion people, i.e. ⅓ of the world's population know and use social media). They use the internet anytime, anywhere. This helps you close geographic and business distance no matter where your customers are, where the country is. Digital Marketing also supports businesses to interact more effectively with customers, retain old customers, and attract new customers.
2. Easy to monitor and measure
Traditional marketing like tv commercials, direct mail,... is hard to measure. Meanwhile, digital marketing works and reports results over real time. So you can see what strategy is working well and what strategy is not working. Since then, you can make a mistake and make the next plans in the future.
During the campaign implementation, the enterprise can also track visitors to websites as well as customer feedback. Data on transactions, chốt, conversion rates are always updated.
3. Convenient for businesses and customers
With digital marketing, your business is not dependent on the environment, the culture, the weather,....On the other hand, it helps consumers search, make the purchase of the products / use services all the time, where all and give feedback, contribute directly to the business.
The main platforms in Digital Marketing right now are:
- Website (core foundation)
- Social media
- Digital Ads (Facebook Ads and Google Ads)
- Email marketing
- Mobile & Game, App
With these platforms, businesses and customers are connected. Not only that, the interaction takes place very easily and as quickly as we leave commenting, chat,live…..
4. Save a lot of costs
Digital marketing allows businesses to make advertising campaigns with a much lower cost than traditional marketing, such as: yellow pages in newspapers, television, magazines. It also helps businesses optimize profits when they are not hiring marketing staff. Besides, the enterprise can fully adjust advertising costs at any time.
5. Clearly define the customer segment
Identifying the target audience is one of the prerequisites in every marketing campaign. Digital Marketing will help campaigns reach audiences effectively. All search engines and social channel platforms provide demographic options (such as gender, age, occupation, regional address, ...), shopping habits, Specific behavioral preferences of millions of consumers.
For example, when running a Facebook ad campaign, you will be asked what customers you want to reach. Through typical choices such as: location, age, gender, language, interests, behavior, ... Facebook will help you identify customer files that ads can reach.
6. Suitable for all businesses
It is difficult for small businesses to compete with big brands due to limited budgets and resources. However, Digital Marketing has created a level playing field. It allows brands to maintain fair competition in the online environment.
With digital marketing, small businesses can market their services nationwide and internationally through effective strategies. They're looking for new objects for their products and services, raising their customer experience.
The above great benefits show that Digital Marketing will definitely explode even more in the future. What are you waiting for without taking advantage of it to bring advantages for your business? Do not forget that Vilas Vietnam can help you give effective advice and Digital Marketing strategies. Contact us now!
𝚅𝚒𝚕𝚊𝚜 𝚅𝚒𝚎𝚝𝚗𝚊𝚖 - 𝙱𝚛𝚊𝚗𝚍𝚒𝚗𝚐 𝚄𝚙!
- Address: 20 Thanh Thai, Khue Trung Ward, Cam Le District, Da Nang
- Website: http://vilasvietnam.com/
- Hotline: 02363 734 888
- Fanpage: https://bit.ly/2CvgHAU
- Email: email@example.com
Digital marketing and development process
In the context of the social shopping boom, the entrepreneurs can' t ignore digital marketing. It' s even replacing traditional marketing channels. The digital marketing process and development of digital marketing below will help you better understand this type of marketing.
Some Top-Notch Marketing Strategies For Businesses
Marketing strategies are important to any business because it intends to operate business and contribute to the goal of the business. So what are the specific marketing strategies and what are the strategies that help your business to make a difference from the competitor? This article will be your answer!
What does the beautiful website mean for a business?
With the high competitiveness in the era of technology, which business or brand needs to invest in a beautiful website. In other words, a beautiful website plays an important role in the development of all business units, in all fields and at any time.
What is email marketing? How to build effective email marketing
Email marketing is one of the campaigns to help businesses reach customers effectively. Many people often mistakenly think email is just to use interaction and retain old customers. However, this is also a tool to promote products, services and promotions to potential customers.
5 steps to get an effective marketing plan
Online Marketing Plans have many similarities and differences with a traditional marketing plan. Understanding that, Vilas Vietnam will tell you how to make a successful Online Marketing Plan with only five simple steps below.
Online marketing and things to know
Online marketing is considered an inevitable trend of the era when today's life is associated with 4.0 technology. But exactly what it is, not everyone can define it clearly. Understanding that, Vilas Vietnam wants to share with you some general knowledge about online marketing. Hopefully, it will be a useful luggage for you in the coming journey.