Six digital marketing benefits for business
The knowledge about the process of formation and development of Digital Marketing shared by Vilas Vietnam in the previous article (review here) should have helped you better understand this type. Today, we're going to find out about six typical benefits that it brings to business. Here's the answer to the question: Why invest in Digital Marketing?
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1. Access and customer interaction is easier
Digital Marketing works on the internet platform - where there is a huge number of users (according to Statista in 2019, 2.34 billion people, i.e. β of the world's population know and use social media). They use the internet anytime, anywhere. This helps you close geographic and business distance no matter where your customers are, where the country is. Digital Marketing also supports businesses to interact more effectively with customers, retain old customers, and attract new customers.
2. Easy to monitor and measure
Traditional marketing like tv commercials, direct mail,... is hard to measure. Meanwhile, digital marketing works and reports results over real time. So you can see what strategy is working well and what strategy is not working. Since then, you can make a mistake and make the next plans in the future.
During the campaign implementation, the enterprise can also track visitors to websites as well as customer feedback. Data on transactions, chα»t, conversion rates are always updated.
3. Convenient for businesses and customers
With digital marketing, your business is not dependent on the environment, the culture, the weather,....On the other hand, it helps consumers search, make the purchase of the products / use services all the time, where all and give feedback, contribute directly to the business.
The main platforms in Digital Marketing right now are:
- Website (core foundation)
- Social media
- Digital Ads (Facebook Ads and Google Ads)
- Email marketing
- Mobile & Game, App
With these platforms, businesses and customers are connected. Not only that, the interaction takes place very easily and as quickly as we leave commenting, chat,live…..
4. Save a lot of costs
Digital marketing allows businesses to make advertising campaigns with a much lower cost than traditional marketing, such as: yellow pages in newspapers, television, magazines. It also helps businesses optimize profits when they are not hiring marketing staff. Besides, the enterprise can fully adjust advertising costs at any time.
5. Clearly define the customer segment
Identifying the target audience is one of the prerequisites in every marketing campaign. Digital Marketing will help campaigns reach audiences effectively. All search engines and social channel platforms provide demographic options (such as gender, age, occupation, regional address, ...), shopping habits, Specific behavioral preferences of millions of consumers.
For example, when running a Facebook ad campaign, you will be asked what customers you want to reach. Through typical choices such as: location, age, gender, language, interests, behavior, ... Facebook will help you identify customer files that ads can reach.
6. Suitable for all businesses
It is difficult for small businesses to compete with big brands due to limited budgets and resources. However, Digital Marketing has created a level playing field. It allows brands to maintain fair competition in the online environment.
With digital marketing, small businesses can market their services nationwide and internationally through effective strategies. They're looking for new objects for their products and services, raising their customer experience.
The above great benefits show that Digital Marketing will definitely explode even more in the future. What are you waiting for without taking advantage of it to bring advantages for your business? Do not forget that Vilas Vietnam can help you give effective advice and Digital Marketing strategies. Contact us now!
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